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ref date:4 Apr 1999 (SI)
British now a forbidden term at the BBC

After this Sundays Times:

THE British Broadcasting Corporation has decided that "British" is an offensive word. The corporation, whose own motto has for more than 65 years been "Nation shall speak peace unto nation", now also deems the word "nation" to be insulting. Top BBC news presenters and correspondents were informed last week which words and phrases can be used as devolution takes hold, and those that are forbidden. At a series of seminars, they were instructed that "British" can no longer be used to describe the generality of people living in the British Isles because it might cause offence among the Scots and Welsh.